This lightweight crew-neck tee brings quiet confidence to everyday wear. Made from soft Airlume combed and ring-spun cotton, it drapes easily for layering or solo wear. A small, minimalist chest square brand mark keeps the front clean, while the back carries a bold, modern graphic: an abstract set of sculpted teeth framed by a dark square with the phrases “Focus is luxury” above and “Never Quit” below. The contrast between the subtle front and striking back creates a piece that reads intentional and disciplined — for someone who values focus, craft, and a refined edge in casual clothes. Breathable, easy to move in, and thoughtfully finished, it moves from studio sessions to city walks with quiet authority.

Care instructions

- Machine wash: cold (max 30C or 90F)

- Non-chlorine: bleach as needed

- Tumble dry: low heat

- Iron, steam or dry: medium heat

- Do not dryclean

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Bella+Canvas 3001, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Warnings, Hazard: For adults, Blank product sourced from Honduras

Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dryclean